The problem
Roy Lorrens Odhiambo's work, translating ideas into practical training and knowledge for individuals and organizations, wasn't backed by any searchable, owned online presence. Anyone looking him up had no single place to actually find him.
Decisions that mattered
Built to be found, not just built to look good
Beyond the visual design, the site was structured with search visibility in mind, clear page titles, semantic structure, real content rather than image-only sections, so it would actually surface when someone searched for him, not just hold up once they'd already arrived.
The outcome
In Roy's own words, the site has helped him build a strong online presence, he can now be searched and found.